By Candice Choi/Associated Press

America’s milk industry is fed up with all the sourness over dairy.

As consumers turn away from milk, an industry group is pushing back at its critics with a social media campaign trumpeting the benefits of milk. The association says it needs to act because attitudes about milk are deteriorating more rapidly, with vegan groups, non-dairy competitors and other perceived enemies getting louder online.

http://www.canadiangrocer.com/top-stories/u-s-industry-group-touts-benefits-of-milk-with-get-real-campaign-48740